Details by Design 

A series of digital videos and podcast ads that tell the stories behind the countless decisions that go into every Ford car, each made with one thing in mind: how it will make you feel.

Art Director: Colleen Hill
Writer: Kristin Wellmer
Creative Directors: Chris Walton & Doug James

As part of the campaign we collaborated with Upworthy to create a video and article telling the story of Ford engineer David Hatton, lead engineer of SYNC 911 Assist.