Girls' Fast Track Races
For decades the Pinewood Derby has been hugely popular with the Boy Scouts and a great, hands-on way to get boys interested in STEM related fields. The only problem: girls haven’t been allowed to participate. Ford saw this unique opportunity as a fun and educational experience that should be open to all children, which is why we created our own race. A tournament for girls in collaboration with the Girl Scouts to fuel eager-minds and compete their hearts out.
Associate Creative Director: Colleen Hill / Sr. Copywriter: Jen Neff / Art Director: Rani Lee / Creative Director: Anita Salomon
The Today Show
Tips and tricks
Fun, tutorial style videos were made leading up to the regional races to help girls build and design their cars. Each video focused on a different STEAM subject.
Photos from our races around the country
The website hosted information about the regional races, photos from past races, and tips & tricks videos.
A 3 episode branded podcast produced in collaboration with Slate following girls across the country as they design and build their cars for the big race. Available on iTunes, Stitcher, or streaming through the microsite.
Creative Director: Colleen Hill / Associate Creative Director: Tara Bossardet / Associate Creative Director: Trevor Naud
Dear Younger Self
What’s the best way to build excitement for year 2 of the races? Sharing all the great things the girls learned the previous year.