My GM Rewards 

GM’s loyalty program is an industry first, an enterprise wide loyalty program encompassing all four of GM’s brands — Buick, GMC, Chevy, and Cadillac, as well as partner companies such as SiriusXM, OnStar, Lyft, Maven, BuyPower Card, and Certified Service.

Each piece of creative is versioned by brand taking into consideration the look and feel of each and their customer base.

Creative Directors: Colleen Hill & Travis Taylor / Copywriters: Jen Hansen, Tim Kunik, Travis Grand / Art Directors: Joe Anstett, Eric Schwartz, Andrew Kozinski