Ford + Podcasts

I love podcasts. A lot. In 2015 my colleague and I pitched the idea of producing a branded podcast with Ford. It took three years of championing the idea before I got the opportunity to work on a branded Ford podcast, but along the way I learned a ton, became the podcast expert at my agency and made over 30 unique mid-roll ads. A few people took note of our success in the space too: The New York Times, AdAge, Adweek, The Atlantic.

My team worked closely with Gimlet Creative to sponsor several seasons of their shows: StartUp, Reply All, The Pitch, and Surprisingly Awesome. We identified the stories and people within Ford, then collaborated with the team at Gimlet Creative on the interviews and edits. Below are a few of my favorites.

CD: Colleen Hill / ACD: Tara Bossardet / CW: Kristin Wellmer / GCD: Anita Salomon

It’s always fun when personal passions and work collide, below are a few personal highlights from this experience.

Geeking out at WNYC studios before meeting Jad and Robert from Radiolab

Geeking out at WNYC studios before meeting Jad and Robert from Radiolab

With Gimlet co-founder and president Matt Lieber

With Gimlet co-founder and president Matt Lieber