Ford + Podcasts
I love podcasts. A lot. In 2015 my colleague and I pitched the idea of producing a branded podcast with Ford. It took three years of championing the idea before I got the opportunity to work on a branded Ford podcast, but along the way I learned a ton, became the podcast expert at my agency and made over 30 unique mid-roll ads. A few people took note of our success in the space too: The New York Times, AdAge, Adweek, The Atlantic.
My team worked closely with Gimlet Creative to sponsor several seasons of their shows: StartUp, Reply All, The Pitch, and Surprisingly Awesome. We identified the stories and people within Ford, then collaborated with the team at Gimlet Creative on the interviews and edits. Below are a few of my favorites.
CD: Colleen Hill / ACD: Tara Bossardet / CW: Kristin Wellmer / GCD: Anita Salomon
It’s always fun when personal passions and work collide, below are a few personal highlights from this experience.