#BestFriendDay and #NationalDogDay
Ford celebrated canines in a big way in 2015. On National Best Friend Day we created a video about rewarding our doggy best friends with something they really love: car rides.
Art Direction: Colleen Hill / Copy Writer: Jenna Przybycien
Associate Creative Director: Adam Burkett
For National Dog Day we teamed up with a local dog trainer to create a video full of tips and hacks for traveling with your dog.
Perhaps the best part of the campaign: we invited adoptable and dogs to review the 2016 Ford Fusion. We geo-targeted these pups' reviews within the region they were from to help them find forever homes.
We rounded out the day with two fun Buzzfeed lists: If Dog Breeds Were Backseat Drivers and 15 Questions to Ask Your Dog on Your Next Road Trip.