StartUp Podcast Sponsorship
Played a pivotal role in Ford taking the leap into this new type of advertising including concept development and oversight of topics, stories and people featured in the ads. Work consisted of editorial style spots featuring untold or little known stories within Ford Motor Company. Additionally designed and maintained the accompanying website which housed supporting content for the featured spots. The ads received considerable response from listeners as well as the media including: The New York Times, Ad Age and The Atlantic.